eprintid: 11666
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/16/66
datestamp: 2023-11-10 03:26:11
lastmod: 2023-11-10 03:26:11
status_changed: 2023-11-10 01:15:48
type: article
metadata_visibility: show
creators_name: Adnan, N.
creators_name: Nordin, S.M.
creators_name: Bahruddin, M.A.
creators_name: Tareq, A.H.
title: A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior
ispublished: pub
keywords: Behavioral research; Communication channels (information theory); Decision theory; Developing countries; Environmental technology; Fertilizers; Sustainable development, Adoption decision; Environmentally-friendly technology; Malaysia; Paddy farmer; State-of-the art reviews; Technology acceptance model; Theory of Planned Behavior; Theory of reasoned action, Agriculture
note: cited By 100
abstract: Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers� adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia. © 2019
date: 2019
publisher: Elsevier Ltd
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062404944&doi=10.1016%2fj.tifs.2019.02.040&partnerID=40&md5=d1b9a9075bd78fb5360d9c16569a7258
id_number: 10.1016/j.tifs.2019.02.040
full_text_status: none
publication: Trends in Food Science and Technology
volume: 86
pagerange: 439-452
refereed: TRUE
issn: 09242244
citation:   Adnan, N. and Nordin, S.M. and Bahruddin, M.A. and Tareq, A.H.  (2019) A state-of-the-art review on facilitating sustainable agriculture through green fertilizer technology adoption: Assessing farmers behavior.  Trends in Food Science and Technology, 86.  pp. 439-452.  ISSN 09242244