%O cited By 7
%T The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach
%V 8
%J International Journal of Innovative Technology and Exploring Engineering
%N 8 S
%I Blue Eyes Intelligence Engineering and Sciences Publication
%D 2019
%P 498-504
%L scholars11547
%A A. Hussain
%A I. Hussein
%A E.O.C. Mkpojiogu
%A A. Sarlan
%X A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting. © BEIESP.