TY  - JOUR
IS  - 8 S
ID  - scholars11547
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85069803734&partnerID=40&md5=0a1fa4e6560e806facc2fb726a1bfb9f
AV  - none
SN  - 22783075
TI  - The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach
VL  - 8
Y1  - 2019///
N1  - cited By 7
A1  - Hussain, A.
A1  - Hussein, I.
A1  - Mkpojiogu, E.O.C.
A1  - Sarlan, A.
N2  - A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting. © BEIESP.
SP  - 498
EP  - 504
JF  - International Journal of Innovative Technology and Exploring Engineering
PB  - Blue Eyes Intelligence Engineering and Sciences Publication
ER  -