%0 Journal Article
%@ 22783075
%A Hussain, A.
%A Hussein, I.
%A Mkpojiogu, E.O.C.
%A Sarlan, A.
%D 2019
%F scholars:11547
%I Blue Eyes Intelligence Engineering and Sciences Publication
%J International Journal of Innovative Technology and Exploring Engineering
%N 8 S
%P 498-504
%T The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach
%U https://khub.utp.edu.my/scholars/11547/
%V 8
%X A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting. © BEIESP.
%Z cited By 7