relation: https://khub.utp.edu.my/scholars/11547/ title: The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach creator: Hussain, A. creator: Hussein, I. creator: Mkpojiogu, E.O.C. creator: Sarlan, A. description: A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting. © BEIESP. publisher: Blue Eyes Intelligence Engineering and Sciences Publication date: 2019 type: Article type: PeerReviewed identifier: Hussain, A. and Hussein, I. and Mkpojiogu, E.O.C. and Sarlan, A. (2019) The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach. International Journal of Innovative Technology and Exploring Engineering, 8 (8 S). pp. 498-504. ISSN 22783075 relation: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85069803734&partnerID=40&md5=0a1fa4e6560e806facc2fb726a1bfb9f