@article{scholars11547,
         journal = {International Journal of Innovative Technology and Exploring Engineering},
          number = {8 S},
           title = {The state of user experience design (UXD) practice in Malaysia: An in-situ interview approach},
       publisher = {Blue Eyes Intelligence Engineering and Sciences Publication},
            note = {cited By 7},
            year = {2019},
          volume = {8},
           pages = {498--504},
        abstract = {A field study was carried out to find out the state of user experience design (UXD) practice in Malaysia. The field approach employed was an in-situ interview approach. Two companies were involved in the study. Three participants were interviewed, with two from company A and one from company B. The results of the study reveal low user experience awareness in industry and poor perception of the practice of UXD in Malaysia industry setting. {\^A}{\copyright} BEIESP.},
             url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85069803734&partnerID=40&md5=0a1fa4e6560e806facc2fb726a1bfb9f},
          author = {Hussain, A. and Hussein, I. and Mkpojiogu, E. O. C. and Sarlan, A.},
            issn = {22783075}
}