TY - JOUR VL - 26 UR - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85069525345&doi=10.1007%2fs11356-019-05650-9&partnerID=40&md5=f2de1ec6068e7db3571fe2aafbae54a1 JF - Environmental Science and Pollution Research A1 - Adnan, N. A1 - Nordin, S.M. A1 - Rasli, A.M. Y1 - 2019/// KW - cost analysis; decision making; environmental impact assessment; fertilizer application; food safety; innovation; paddy farming; policy making; technology adoption KW - fertilizer KW - agricultural worker; agriculture; behavior; environment; human; industry; Malaysia; procedures; psychology; questionnaire; technology KW - Agriculture; Environment; Farmers; Fertilizers; Humans; Industry; Intention; Malaysia; Surveys and Questionnaires; Technology ID - scholars11363 IS - 26 N2 - One of the innovations introduced toward tackling the heightening of environmental impact is green technology. In the agricultural industry, the implementation of green fertilizer technology (GFT) for the modern development of environmentally friendly technology is a necessity. Within the Malaysian agriculture sector, the GFT application is needed to increase production levels among all crops. One of the essential commodities of all crops has always been paddy, given its status as the staple food among the countryâ??s population. Paddy production with the adoption of GFT potentially opens the path toward sustainable development in the industry as well as it also provides the food safety aspect. Moreover, this helps farmers to improve their productivity on paddy production in Malaysia. This paper attempts to evaluate the contributing socio-psychological factors, innovation attributes of environmental factors, and channels of communication to decision-making among farmers in Malaysia on GFT. Furthermore, this research also aims to assess the moderating role of cost between the farmerâ??s behavioral intention and the adoption of GFT. The sampling process followed the stratified sampling techniqueâ??overall, 600 survey questionnaires were dispersed and 437 effective responses were received. The structural analysis results obtained have revealed significant positive effect for perceived awareness, attitude, group norm, perceived behavioral control, environmental concern, agro-environmental regulations, relative advantage, compatibility, trialability, and observability, and on farmerâ??s behavioral intention, a significant effect for paddy farmerâ??s behavioral intention in order to adopt of GFT. Further, the interaction effects of cost on the link between farmerâ??s behavioral intention and adoption of GFT are statistically significant. Though, the finding could not back an outcome for the subjective norm, complexity, and mass media on farmerâ??s behavioral intention. Finally, critical outcomes obtained in this research contribute to deepening the thoughtfulness of paddy farmersâ?? adoption of GFT. This study concludes with policy recommendations and future directions of the research. © 2019, Springer-Verlag GmbH Germany, part of Springer Nature. EP - 27224 SN - 09441344 PB - Springer Verlag TI - A possible resolution of Malaysian sunset industry by green fertilizer technology: factors affecting the adoption among paddy farmers SP - 27198 N1 - cited By 17 AV - none ER -