eprintid: 10745
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/07/45
datestamp: 2023-11-09 16:37:21
lastmod: 2023-11-09 16:37:21
status_changed: 2023-11-09 16:32:06
type: article
metadata_visibility: show
creators_name: Abbasi, A.Z.
creators_name: Ting, D.H.
creators_name: Hlavacs, H.
creators_name: Fayyaz, M.S.
title: Modeling consumers� observational learning in digital gaming: A conceptual model
ispublished: pub
keywords: E-learning; Game theory, Conceptual model; Digital games; Digital gaming; Empirical studies; Hedonic theory; Observational learning; Playful-consumption experience, Serious games
note: cited By 1; Conference of 4th International Joint Conference on Serious Games, JCSG 2018 ; Conference Date: 7 November 2018 Through 8 November 2018; Conference Code:220199
abstract: The present study intends to develop a conceptual model predicting videogame consumers� observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer�s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers� observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting. © Springer Nature Switzerland AG 2018.
date: 2018
publisher: Springer Verlag
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85056478108&doi=10.1007%2f978-3-030-02762-9_16&partnerID=40&md5=ae4c4797ac3af00ec126e828c1d18a81
id_number: 10.1007/978-3-030-02762-9₁₆
full_text_status: none
publication: Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
volume: 11243 
pagerange: 159-168
refereed: TRUE
isbn: 9783030027612
issn: 03029743
citation:   Abbasi, A.Z. and Ting, D.H. and Hlavacs, H. and Fayyaz, M.S.  (2018) Modeling consumers� observational learning in digital gaming: A conceptual model.  Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 11243 .  pp. 159-168.  ISSN 03029743