<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Modeling consumers� observational learning in digital gaming: A conceptual model"^^ . "The present study intends to develop a conceptual model predicting videogame consumers� observational learning that is initiated through the playful-consumption experience of a digital game. To meet this objective, authors employed the hedonic theory of consumption experience and observational learning theory to propose a conceptual model demonstrating that it is the gamer�s playful-consumption experience of a digital game which actually influences videogame consumers to observe and learn from the digital game. This study is first among others as it takes the theoretical support from hedonic theory of consumption experience, particularly the playful-consumption experience in predicting the videogame consumers� observational learning in the videogame environment. The study is based on the conceptual model and hence, another empirical study is under way to prove its validation in the videogame setting. © Springer Nature Switzerland AG 2018."^^ . "2018" . . "11243 " . . "Springer Verlag"^^ . . "Springer Verlag"^^ . . . "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)"^^ . . . "03029743" . . . . . . . . . . . . . . . . "A.Z."^^ . "Abbasi"^^ . "A.Z. Abbasi"^^ . . "H."^^ . "Hlavacs"^^ . "H. Hlavacs"^^ . . "M.S."^^ . "Fayyaz"^^ . "M.S. Fayyaz"^^ . . "D.H."^^ . "Ting"^^ . "D.H. Ting"^^ . . . . . "HTML Summary of #10745 \n\nModeling consumers� observational learning in digital gaming: A conceptual model\n\n" . "text/html" . .