eprintid: 10715
rev_number: 2
eprint_status: archive
userid: 1
dir: disk0/00/01/07/15
datestamp: 2023-11-09 16:37:19
lastmod: 2023-11-09 16:37:19
status_changed: 2023-11-09 16:32:02
type: article
metadata_visibility: show
creators_name: Noorasikin, M.M.
creators_name: Maisarah, A.
creators_name: Khairul Akmaliah, A.
creators_name: Mashitoh, Y.
title: Consumer perceived value in sustaining recycling behaviour
ispublished: pub
note: cited By 0
abstract: Recycling has imparted meaningful experience and perceived value from individual�s recycling activities. Consumer perceived value (CPV) is important in defining consumers� experience that connects with one�s goals, inclinations and mental models; perceived valuable and beneficial, thus motivate sustainable behavior. This study sought to understand how ethical consumer perceived value (ECPV) influences the sustaining of recycling behavior. Nine interviews were conducted at The Federal Territory of Putrajaya for this interpretive study. It identifies two taxonomies of ethical perceived value (EPV) in individual�s sustainable recycling experience. First, ethically desirable value (EDV) taxonomy (six drivers), second, spiritual/religious value taxonomy (three drivers). This paper concludes with the value-map taxonomy of ECPV on Recycling to guide in mapping a strategic social marketing practice in Malaysia�s government policy to motivate good social conduct among individual and society. © 2018, Malaysian Consumer and Family Economics Association. All rights reserved.
date: 2018
publisher: Malaysian Consumer and Family Economics Association
official_url: https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059217282&doi=10.1051%2fshsconf%2f20185601003&partnerID=40&md5=d95614e5d539d584541f6bd718e490cc
id_number: 10.1051/shsconf/20185601003
full_text_status: none
publication: Malaysian Journal of Consumer and Family Economics
volume: 21
pagerange: 50-64
refereed: TRUE
issn: 15112802
citation:   Noorasikin, M.M. and Maisarah, A. and Khairul Akmaliah, A. and Mashitoh, Y.  (2018) Consumer perceived value in sustaining recycling behaviour.  Malaysian Journal of Consumer and Family Economics, 21.  pp. 50-64.  ISSN 15112802