TY  - JOUR
SN  - 15112802
SP  - 50
PB  - Malaysian Consumer and Family Economics Association
JF  - Malaysian Journal of Consumer and Family Economics
A1  - Noorasikin, M.M.
A1  - Maisarah, A.
A1  - Khairul Akmaliah, A.
A1  - Mashitoh, Y.
AV  - none
N1  - cited By 0
Y1  - 2018///
TI  - Consumer perceived value in sustaining recycling behaviour
N2  - Recycling has imparted meaningful experience and perceived value from individualâ??s recycling activities. Consumer perceived value (CPV) is important in defining consumersâ?? experience that connects with oneâ??s goals, inclinations and mental models; perceived valuable and beneficial, thus motivate sustainable behavior. This study sought to understand how ethical consumer perceived value (ECPV) influences the sustaining of recycling behavior. Nine interviews were conducted at The Federal Territory of Putrajaya for this interpretive study. It identifies two taxonomies of ethical perceived value (EPV) in individualâ??s sustainable recycling experience. First, ethically desirable value (EDV) taxonomy (six drivers), second, spiritual/religious value taxonomy (three drivers). This paper concludes with the value-map taxonomy of ECPV on Recycling to guide in mapping a strategic social marketing practice in Malaysiaâ??s government policy to motivate good social conduct among individual and society. © 2018, Malaysian Consumer and Family Economics Association. All rights reserved.
ID  - scholars10715
VL  - 21
EP  - 64
UR  - https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059217282&doi=10.1051%2fshsconf%2f20185601003&partnerID=40&md5=d95614e5d539d584541f6bd718e490cc
ER  -