Nowadays, Sudden Infant Death Syndrome (SIDS) is one of the causes of infant mortality that have been taken seriously. This is due to the baby is having difficulty in breathing while in prone position sleeping. Moreover, this mostly occurs during the unsupervised period especially at night when both parents are sleeping. Moreover, accidentally suffocation strangulation in bed (ASSB) is another cause that needs to look into seriously. Therefore, an effective sudden infant death syndrome baby alert system must be developed to curb and shorten respond time to save the baby from drowning. This paper proposes a conceptual framework with two (2) stages that consist of monitoring the body orientation of the baby as well as the heart rate of the baby, send the immediate alert to parents. By having an effective real-time SIDS baby alert system, fast response can be carried out in order to save the baby and raise awareness about the dangers of SIDS towards Malaysians' parents. © 2018 IEEE.