This scientific report investigates the heat transfer analysis in mixed convection flow of Maxwell fluid over an oscillating vertical plate with constant wall temperature. The problem is modelled in terms of coupled partial differential equations with initial and boundary conditions. Some suitable non-dimensional variables are introduced in order to transform the governing problem into dimensionless form. The resulting problem is solved via Laplace transform method and exact solutions for velocity, shear stress and temperature are obtained. These solutions are greatly influenced with the variation of embedded parameters which include the Prandtl number and Grashof number for various times. In the absence of free convection, the corresponding solutions representing the mechanical part of velocity reduced to the well known solutions in the literature. The total velocity is presented as a sum of both cosine and sine velocities. The unsteady velocity in each case is arranged in the form of transient and post transient parts. It is found that the post transient parts are independent of time. The solutions corresponding to Newtonian fluids are recovered as a special case and comparison between Newtonian fluid and Maxwell fluid is shown graphically. © The Author(s) 2017.