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DimensionsIrshad, S. and Rambli, D.R.A. (2016) Design implications for quality user experience in mobile augmented reality applications. Lecture Notes in Electrical Engineering, 362. pp. 1283-1294. ISSN 18761100
Full text not available from this repository.Abstract
Mobile augmented reality (MAR) technology is a new trend that provide users with the augmented view of digital information in real world. This paper contains design implications for improving the User eXperience (UX) of MAR applications. The scope is limited to MAR and its application in advertisement industry. Results from an experimental study are used to draw the guidelines that can be followed by the designers and practitioners to ensure a quality experience to their users. © Springer International Publishing Switzerland 2016.
| Item Type: | Article |
|---|---|
| Additional Information: | cited By 14; Conference of 2nd International Conference on Communication and Computer Engineering, ICOCOE 2015 ; Conference Date: 9 June 2015 Through 11 June 2015; Conference Code:160719 |
| Uncontrolled Keywords: | Augmented reality; Design; Marketing, Design implications; Digital information; ITS applications; Mobile augmented reality; Real-world; User experience; User experiences (ux), Human computer interaction |
| Depositing User: | Mr Ahmad Suhairi UTP |
| Date Deposited: | 09 Nov 2023 16:19 |
| Last Modified: | 09 Nov 2023 16:19 |
| URI: | https://khub.utp.edu.my/scholars/id/eprint/7995 |
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