In this study, red mud (RM), an oxide waste was proposed as reinforcing, synergistic filler for the traditional epoxy intumescent coating (IC). 5.5 wt of acid-modified and unmodified red mud were introduced into the basic intumescent formulation of ammonium polyphosphate (APP), pentaerythritol (PER) and melamine (MEL). In order to predict effect of modification on its suitability, Field emission electron scanning microscopy and Fourier transform infra red were used to obtain detailed characteristics such as the cell size, pore distribution, homogeneity and chemical composition of the red mud-epoxy carbonaceous char. Both acid-modified and unmodified RM-filled ICs produced chars with smaller and more closely packed cells compared to chars from the unfilled coating. Both coating types had hard carbonaceous metal phosphate coverings that could act as heat barriers. The unmodified red mud was found to be antagonistic to the intumescent action with an expansion of only 2 times the initial thickness. The leached, low iron-red mud produced an expansion of 15 times the initial thickness, but possessed a hollow interior. From these findings, it may be deduced that while acid leaching of red mud may improve intumescent expansion, it would be necessary to optimize the percent filler loading to improve residual mass. © 2015 AIP Publishing LLC.