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DimensionsRambli, D.R.A. and Irshad, S. (2015) UX design evaluation of mobile augmented reality marketing products and services for Asia Pacific region. In: UNSPECIFIED.
Full text not available from this repository.Abstract
User Experience (UX) is considered a subjective and universal concept which contributes to the success of any Information and Communications Technology (ICT) product or service. This paper discuss the UX evaluation method and highlights the design and development issues of current generation Mobile Augmented Reality (MAR) advertising and marketing applications. Set of heuristics were used to perform UX inspection on four unique MAR advertising campaigns. The results indicate real time design and development problems that can be improved in the future for delivering better MAR products in Asia pacific Region. © 2015 ACM.
| Item Type: | Conference or Workshop Item (UNSPECIFIED) |
|---|---|
| Additional Information: | cited By 9; Conference of Asia Pacific HCI and UX Design Symposium, APCHIUX 2015 ; Conference Date: 7 December 2015; Conference Code:119180 |
| Uncontrolled Keywords: | Augmented reality; Commerce; Design; Human computer interaction; Marketing, Advertising campaign; Design and Development; Information and communications technology; Marketing application; Mobile augmented reality; Products and services; User experience; User experiences (ux), Product design |
| Depositing User: | Mr Ahmad Suhairi UTP |
| Date Deposited: | 09 Nov 2023 16:17 |
| Last Modified: | 09 Nov 2023 16:17 |
| URI: | https://khub.utp.edu.my/scholars/id/eprint/5583 |
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