Nowadays, with the expansion of learning styles using technological instruments, there is a need for methodologies to design a proper structure of learning materials or course content. Problems have been identified in previous work at analysis stage where students were found to have difficulty in learning Literature in English because of several factors, one of it being uninteresting learning materials. Therefore, the objective of developing this course content is to introduce the use of graphic metaphor for the teaching of the Literature in English subject. This will be used as a supplementary tool for teaching and learning purposes and will also try to at least reduce the learning problems faced by students by proper design of the course content. Several design principles and an instructional design model has been considered to be applied in the design and development process. In the design stage, few principles and guidelines will be adopted namely multimedia design principles. With the proper design and the combination of instructional design model, multimedia design principles and the use of graphic metaphor student interest in the subject is expected to increase. This paper will elaborate more on the process that is currently being done especially in the design stage as well as the stage of development. Development process model of converting literature texts into graphical has been introduced for this purpose. © 2010 ACM.