Park-and-ride is a traffic management method of traffic congestion problem in urban areas. As an extent of total demand management, park-and-ride service (P&R service) has broadly implemented in many countries. P&R service has proven to be progressive in alleviating traffic congestion despite of complication in finding parking spaces in the city centers. The objective of this research is to discuss a model to shift car travelers' to park-and-ride service (P&R service) and to investigate the factors which influence car travelers' behavior. This study can support policy makers' with useful information for future planning and development of park-and-ride service. Research outcomes will support policy-making and provide base for future study on modal choice behavior model for park-and-ride service. © (2014) Trans Tech Publications, Switzerland.