The construction industry of Malaysia is very dynamic in nature and the adoption of new technological advancements and construction methods has been a prime concerns for its key players and stakeholders. However, the adoption of BIM in such a dynamic industry is observed to be limited and its implementation has not been as successful as it should have been. The study focuses on the identification and prioritization the factors challenging the implementation of BIM in Malaysian construction industry. The data has been administrated through designed questionnaire by identifying the factors/barriers, by literature review, for implementation of BIM in construction industry. The prioritization of such factors is expected to help the major stake holders to address the issues according to their priority which will save lot of previous time and financial with smooth implementation of BIM in Architecture, Engineering and Construction (AEC) industry in future project. © (2014) Trans Tech Publications, Switzerland.