Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process

Dominic, P.D.D. and Khan, H. (2014) Performance measure of airline websites using analytical hierarchy process & fuzzy analytical hierarchy process. In: UNSPECIFIED.

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Abstract

Airline website is the major online channel that attracts the customers around the globe. The quality of the website is the main concern for the users who use it. Website quality depends on many criteria from both user's and service providers perspective. This research aims to measure some quality attributes of airlines websites using various online web diagnostic tools. The analytical hierarchy process (AHP) and fuzzy analytical hierarchy process (FAHP) approaches are used to measure and compare the quality of websites for four airlines that operates very frequently in Malaysia. The results suggest that different factors constitute differently to make each airline website successful. © 2014 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: cited By 10; Conference of 4th IEEE International Conference on Control System, Computing and Engineering, ICCSCE 2014 ; Conference Date: 28 November 2014 Through 30 November 2014; Conference Code:111756
Uncontrolled Keywords: Air transportation; Hierarchical systems; Image quality; Social networking (online), AHP; Analytical Hierarchy Process; Criteria; Diagnostic tools; FAHP; Fuzzy analytical hierarchy process; Performance measure; Quality attributes, Websites
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 09 Nov 2023 16:16
Last Modified: 09 Nov 2023 16:16
URI: https://khub.utp.edu.my/scholars/id/eprint/4329

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