Evaluation of online system acceptance through airlines websites in Malaysia

Dominic, P.D.D. and Khan, H. (2014) Evaluation of online system acceptance through airlines websites in Malaysia. In: UNSPECIFIED.

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Abstract

The use of websites and online system is increasing rapidly around the globe. The companies are concerned to provide their customers valuable services and assure to make all informations available on their websites. This paper aims to measure the customer acceptance of online system for the airline websites. As companies are investing high to switch from physical delivery channels to self-service online channels, customer acceptance with online web channel is a major area for research. The proposed research framework added new variable to the technology acceptance model (TAM) to measure the website acceptance. A questionnaire was distributed among the consumers who use the airline websites to book online ticket. The results supported all the hypothesis and gives significant results for measuring customer acceptance of airlines website. © 2014 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: cited By 6; Conference of 2014 International Conference on Computer and Information Sciences, ICCOINS 2014 ; Conference Date: 3 June 2014 Through 5 June 2014; Conference Code:112912
Uncontrolled Keywords: Air transportation; Online systems; Sales, Customer acceptance; Delivery channels; Malaysia; Online channels; Research frameworks; System acceptance; Technology acceptance model, Websites
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 09 Nov 2023 16:15
Last Modified: 09 Nov 2023 16:15
URI: https://khub.utp.edu.my/scholars/id/eprint/4238

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