Decisions on heritage redevelopment are often based on mono-cultural British system guidelines, a narrow representation of Malaysia's multi-cultural society. Involvement of direct stakeholders is minimal in the decision process. This paper provides an objective evaluation for traditional shophouse redevelopment, incorporating multiple stakeholders' preferences. It explores stakeholders' conflicts and values using the Multiple Criteria Analysis (MCA), comparing the stakeholders' preferences on a set of criteria for redevelopment decisions. It was found that they have dissimilar preferences, even within their homogenous groups. This study discovers the potential of MCA to increase transparency in redevelopment decisions involving built heritage and multiple stakeholders. Copyright © 2013 Inderscience Enterprises Ltd.