This paper proposes a mean to produce 3-D image from the SEG-Y data format in order to assist in visualizing data for analysis purposes. The information regarding the SEG-Y data conversion into 3-D image is collected and studied. SEG-Y data format are usually represented in a 2-D image and very few method had been explored to represent it in a 3-D form. Evolutionary method had been applied to conduct the study, which consist of interviewing experts from an oil and gas company. A study on existing 2-D imaging system is presented to further understand the process flow of converting SEG-Y data format into a visualized form. As a conclusion, three elements should exist in the system to be developed; it should include an analysis tool, able to calculate hydrocarbon maturity and able to conduct thorough data testing. © 2008 IEEE.