Limited trust, cooperation and communication have been identified as some of the issues that hinder collaboration among business partners. There is a need to do a research in ensuring the entire supply chain components collaborates in a socially trustful environment. This study will provide an identification method for selecting trusted trading partners using the trust values identified. For research methodology, mixed methods research using Sequential Explanatory Strategy (SES) applied in this study. However, this paper only discuss on the Qualitative analysis. Besides, the qualitative analysis steps and software used also been presented. As a contribution, Trust proposed model presented in this paper. Then it will be transformed into an IT implementable prototype. © 2012 IEEE.