During drilling, almost 70 of wellbore instability issues result from the encountering of shale formations. Various additives such as salts, silicates, and polymers are used in water-based mud to enhance its shale-inhibition capability; however, such additives have certain limitations. Lately, ionic liquids and deep eutectic solvents (DES) have been used by various research groups as shale inhibitors in drilling fluid due to their biodegradability and efficacy. However, their popularity faded when a natural derivative of DES, i.e., Natural Deep Eutectic solvent (NADES), came into the picture. This research utilizes the in-house-prepared Ascorbic acid and Glycerine (AA:Gly)-based NADES as a drilling fluid additive for shale inhibition and compares its efficacy with counterpart inhibitors such as KCl, imidazolium-based ionic liquid, and Choline Chloride-based DES. The results show that 3 NADES improved the overall Yield point to Plastic viscosity ratio, with a 39.69 decline in mud cake thickness and a 28 decline in the filtrate volume of drilling mud. Along with improved drilling fluid properties, 3 NADES resulted in 77.77 shale inhibition and 87 shale recovery. Surface tension, d-spacing, zeta potential, and FESEM have been conducted to justify and elucidate the inherent mechanism behind the working of NADES as a drilling fluid additive and clay stabilizer. Thus, Ascorbic acid-based NADES is recommended as a potential non-toxic and cheap drilling fluid additive to improve drilling fluid properties and clay stability. © 2023 by the authors.