With the help of an intelligent agent, a cloud service provider (CSP) offers various services and resources to their customers over the internet. Consumers and CSPs in the cloud market are in a constant state of negotiation over their individual needs. Competition among CSPs is fierce because of the enormous number of CSPs in the market. Intelligent negotiation agents are highly demanding as a timesaving and success rate-enhancing tool. While negotiating, multiple attributes such as price, resources, reliability, CSP performance, utility value, and many more are considered. There�s increased false negotiations, faulty servers, and exorbitant fees are all issues arising because of the forever changing CSP market. An intelligent and automated negotiation agent (IANA) understands the conduct of the opponent and the needs of both parties. This need of users and CSP information is utilized in negotiations to find the best possible delivery of services between the customer and the CSP. As a result of the proposed design, negotiations are expedited, and there is a higher success rate and better oversight of service delivery. © 2023, Penerbit Akademia Baru. All rights reserved.