Once seen as a miracle material, petroleum-based plastics are now arguably one of the largest sources of pollution on the planet. With 80 of land-based litter ending up in our oceans, ocean plastic is now reported to be on track to outweigh fish by 2050. Conservationists have been able to identify the most harmful form of ocean plastic pollution for marine mammals, turtles, and seabirds worldwide to be discarded fishing gear. Bureo, a company operating between Chile and California in partnership with sustainable outdoor retailer Patagonia, is addressing this issue by transforming this harmful material into high-value products. Through their shared-value business model and life cycle thinking, they have built a network of partnering fishing communities across the coast of Chile committed to return their fishing nets at their end of life in exchange for compensation towards community programs. Through their innovative supply chain and the living product challenge framework, Bureo is setting out to achieve the first plastic with a net positive impact on the environment and people. Copyright © 2021, IGI Global.