The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games

Abbasi, A.Z. and Shah, M.U. and Rehman, U. and Hlavacs, H. and Ting, D.H. and Nisar, S. (2021) The Role of Personality Factors Influencing Consumer Video Game Engagement in Young Adults: A Study on Generic Games. IEEE Access, 9. pp. 17392-17410. ISSN 21693536

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Abstract

This study aims to investigate the impact of personality dimensions on consumer videogame engagement. We distributed the study questionnaire to gamers aged 16-19 years and managed to get three-hundred-and-eighty valid respondents who provided data in the form of a self-report using HEXACO-100 items and consumer videogame engagement constructs. WarpPLS 7.0 version was employed and the impact of personality dimensions on consumer videogame engagement was assessed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Our findings indicate that personality traits such as consciousness and extraversion impact consumer videogame engagement, whereas agreeableness, emotionality, openness-to-experience, and honesty-humility do not. Our study explores the utility of the HEXACO-100 item to assess the personality factors that can predict consumer videogame engagement. The article discusses the results and offers the practical and theoretical implications of our findings. © 2013 IEEE.

Item Type: Article
Additional Information: cited By 10
Uncontrolled Keywords: Consumer videos; Partial least square (PLS); Personality dimensions; Personality traits; Structural equation modeling; Young adults, Least squares approximations
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 10 Nov 2023 03:30
Last Modified: 10 Nov 2023 03:30
URI: https://khub.utp.edu.my/scholars/id/eprint/15938

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