Developing countries like Indonesia experienced a substantial growth of motorcycle-and car-based ride-hailing services. However, there is still a limited insight into how its service implies travel behaviors. This study aims to investigate the characteristics of ride-hailing users as well as their travel behavior and users� perception regarding the service usefulness. The analyses employed data from questionnaire distribution in Bandung City in 2018. The sample describes that ride-hailing users are not only travelers who previously used private transport (motorcycles or cars) but also travelers who used public transport. The level of appreciation for ride-hailing is quite high, which implies that users most likely to have a positive impression of ride-hailing service. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.