From industrial applied research perspective, Data Routing in wireless vehicular communications is attaining increased attention. One of the emerging challenges in vehicular communications is robust message dissemination as this is the indispensable requirement for various VANET applications. Message delivery ratio, transmission delay, and packet communication overhead are some key factors which are affected by the message dissemination. This paper presents a conceptual model for information dissemination in VANETs. The main goal of our work is to optimize the routing performances by calculating the most stable link and by optimally adjusting the weight of three key selection parameters. The consideration of higher value of weight function for each vehicle, link stability and life time of sending link will be helpful in improving the performance of this model. The simulations for this model confirm our assumptions in terms of better delivery ratio and reduction of end to end delay. © 2011 IEEE.