Baashar, Y. and Alkawsi, G. and Alhussian, H. and Bahbouh, H.T. (2021) Implementation of Customer Relationship Management System (CRMS) in Healthcare: An Actor-Network Theory (ANT) Perception. In: UNSPECIFIED.
Full text not available from this repository.Abstract
The main objective of this study is to evaluate the customer relationship management system (CRMS) implementation using actor-network theory (ANT) in the medical field. Many studies have suggested that the development of CRM can be very beneficial for hospitals, medical professionals and patients. At the same time, other studies have indicated that CRM is a successful notion of improving healthcare business, service quality and overall satisfaction. This study aims to explore the implementation CRM in the Malaysian healthcare sector, and in order to achieve this aim a qualitative approach will be applied. A number of private hospitals located in the state of Perak have been interviewed, but currently on hold due to the Covid-19 pandemic and restrictions. The findings from several IT executives and medical professionals indicated that no hospital has fully implemented the CRM yet and there is a lack of knowledge on what does CRM really means. However, further investigations will be taking place in various states and hospitals once restrictions were eased to find out more about the current status of CRM implementation. We believe that ANT can be very valuable in evaluating the CRMS implementation in healthcare, as it can help in exploring how certain technologies would form human's interaction. © 2021 IEEE.
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Additional Information: | cited By 2; Conference of 6th International Conference on Computer and Information Sciences, ICCOINS 2021 ; Conference Date: 13 July 2021 Through 15 July 2021; Conference Code:170762 |
Uncontrolled Keywords: | Health care; Hospitals; Network theory (graphs); Social sciences computing, Actor network theory; Customer relationship management systems; Healthcare sectors; Medical fields; Medical professionals; Private hospitals; Qualitative approach; Service Quality, Public relations |
Depositing User: | Mr Ahmad Suhairi UTP |
Date Deposited: | 10 Nov 2023 03:29 |
Last Modified: | 10 Nov 2023 03:29 |
URI: | https://khub.utp.edu.my/scholars/id/eprint/14680 |