Samples from outcrops of the Jurassic-Cretaceous continental sediments of Central Pahang, Malaysia were analysed for their total organic content. This study aims to identify and highlight the distribution of organic content of these continental deposits and its link to its inferred depositional environment. Results from TOC concentrations in the studied samples varied between 0.399 to 6.16 wt. showing ranges of poor to excellent hydrocarbon source rock potential. In Kuala Tahan, the TOC values range from 0.405 to 0.474 wt in the gravel braided river system while it is 0.559 to 0.887 wt. in the floodplain environment. TOC values range from 0.399 to 0.495 wt. in the anastomosing river of Jerantut while it ranges from 0.405 to 3.94 wt. in the anastomosing river of Maran. Meandering river of Jengka records TOC values ranging from 0.598 to 6.16 wt.. Low TOC values are often associated with fine-grained sandy deposits while high TOC values are associated with samples containing in-situ coaly/carbonaceous material. High variations on distributions of TOC values are often associated with areas with high TOC values while areas with low TOC values have a lower variation on its TOC value distribution. The variations and values of TOC could be linked to the different sub-environments of the fluvial system governed by localized energy and process of deposition. © 2020 Slovnaft VURUP a.s.