A Hybrid Model of Holt-Wintor and Neural Network Methods for Automobile Sales Forecasting

Subrmanian, K. and Othman, M.B. and Sokkalingam, R. and Thangarasu, G. and Subramanian, K. (2020) A Hybrid Model of Holt-Wintor and Neural Network Methods for Automobile Sales Forecasting. In: UNSPECIFIED.

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Abstract

Forecasting is a common statistical venture in commercial enterprise, in which it facilitates to inform decisions about the scheduling of manufacturing, transportation and provides a guide to long-term strategic planning. The automobile sales forecast plays a vital role in business strategy for generating profit for an automobile enterprise corporation. However, it is a very challenging process due to the high level of complexity and uncertainty involved within the competitive world. This study proposed a hybrid model the usage of an Adaptive Multiplicative Triple Exponential Smoothing Holt-Winters (AHW) method and Backpropagation Neural Networks (BPNNs) to forecast automobile sales. The Indian automobile sales statistics has been used for both training and testing purposes. The result of the proposed method outperforms than the single forecasting model in terms of automobile sales forecasting. © 2020 IEEE.

Item Type: Conference or Workshop Item (UNSPECIFIED)
Additional Information: cited By 0; Conference of 2020 International Conference on Computational Intelligence, ICCI 2020 ; Conference Date: 8 October 2020 Through 9 October 2020; Conference Code:164916
Uncontrolled Keywords: Automobile testing; Automobiles; Backpropagation; Forecasting; Intelligent computing; Sales; Strategic planning, Automobile enterprise; Back propagation neural networks; Business strategy; Commercial enterprise; Exponential smoothing; Forecasting modeling; Neural network method; Training and testing, Neural networks
Depositing User: Mr Ahmad Suhairi UTP
Date Deposited: 10 Nov 2023 03:27
Last Modified: 10 Nov 2023 03:27
URI: https://khub.utp.edu.my/scholars/id/eprint/12631

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