A high bituminous shale horizon from the Gurha mine in the Bikaner sub-basin of the Rajasthan District, NW India, was studied using a collection of geochemical and petrological techniques. This study investigated the nature and environmental conditions of the organic matter and its relation to the unconventional oil-shale resources of the bituminous shale. The analyzed shales have high total organic carbon and total sulfur contents, suggesting that these shale sediments were deposited in a paralic environment under reducing conditions. The dominant presence of organic matter derived from phytoplankton algae suggests warm climatic marine environment, with little connection to freshwater enhancing the growth of algae and other microorganisms. The analyzed bituminous shales have high aquatic-derived alginite organic matters, with low Pr/Ph, Pr/n-C17, and Ph/n-C18 ratios. It is classified as Type II oil-prone kerogen, consistent with high hydrogen index value. Considering the maturity indicators of geochemical Tmax (< 430 °C) and vitrinite reflectance values less than 0.40VRo, the analyzed bituminous shale sediments are in an immature stage of the oil window. Therefore, the oil-prone kerogen Type II in the analyzed bituminous shales has not been cracked by thermal alteration to release oil; thus, unconventional heating is recommended for commercial oil generation. © 2020, The Author(s).