Lim, J.M. and Al Madhoun, W. and Yee, C.M. and Nair, G. and Siong, W.S. and Isiyaka, H.A. (2019) Factors influencing customer intention to stay in green hotel in Malaysia. In: UNSPECIFIED.
Full text not available from this repository.Abstract
Customer stay intention (CSI) in green hotel needs a disclosure as there has been interest sought after by customer, society and business owners. Understanding customers drive and factors influencing their choices on green hotel is a very difficult task as it deals with complex human decision. No past studies had been done to assess customer stay intention (CSI) in Green Hotels in Malaysia as this study aims to provide factual findings for decision making and policy implementation. This study investigates the relationship between subjective norm (SN), perceived behavioral control (PBC), environmental awareness (EA), and perceived moral obligation (PMO) towards customer stay intention (CSI) in green hotel. A research model was developed to analyze the influence of SN,PBC,EA, and PMO towards CSI as extended from Theory of Planned Behavior (TPB). The survey was participated by 300 respondents that gathered what influenced CSI. These findings suggested that SN, PBC, EA, and PMO have positive influence towards CSI. Research deducted as environmental awareness (EA) has the strongest relationship with the customer stay intention. (CSI) in a green hotel and followed by the perceived moral obligation (PMO), perceived behavioural control (PBC) and subjective norms (SN) chronologically. © 2019 Published under licence by IOP Publishing Ltd.
Item Type: | Conference or Workshop Item (UNSPECIFIED) |
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Additional Information: | cited By 0; Conference of 3rd International Conference on Science and Technology Applications in Climate Change, STACLIM 2018 ; Conference Date: 13 November 2018 Through 15 November 2018; Conference Code:145572 |
Uncontrolled Keywords: | Decision making; Hotels; Sales; Surveys, Customer intentions; Environmental awareness; Human decisions; Moral obligations; Perceived behavioral control; Perceived behavioural controls; Policy implementations; Theory of Planned Behavior, Climate change |
Depositing User: | Mr Ahmad Suhairi UTP |
Date Deposited: | 10 Nov 2023 03:26 |
Last Modified: | 10 Nov 2023 03:26 |
URI: | https://khub.utp.edu.my/scholars/id/eprint/11772 |