Good database design is key to high data availability and consistency in traditional databases, and numerous techniques exist to abet designers in modeling schemas appropriately. These schemas are strictly enforced by traditional database engines. However, with the emergence of schema-free databases (NoSQL) coupled with voluminous and highly diversified datasets (big data), such aid becomes even more important as schemas in NoSQL are enforced by application developers, which requires a high level of competence. Precisely, existing modeling techniques and guides used in traditional databases are insufficient for bigdata storage settings. As a synthesis, new modeling guidelines for NoSQL document-store databases are posed. These guidelines cut across both logical and physical stages of database designs. Each is developed based on solid empirical insights, yet they are prepared to be intuitive to developers and practitioners. To realize this goal, we employ an exploratory approach to the investigation of techniques, empirical methods and expert consultations. We analyze how industry experts prioritize requirements and analyze the relationships between datasets on the one hand and error prospects and awareness on the other hand. Few proprietary guidelines were extracted from a heuristic evaluation of 5 NoSQL databases. In this regard, the proposed guidelines have great potential to function as an imperative instrument of knowledge transfer from academia to NoSQL database modeling practices. © 2015 The Science and Information (SAI) Organization Limited.