The shear dependent viscosity change in dielectric nanofluids under the applied electric field, provide potentials for prospect applications especially in enhanced oil recovery. When nanofluids are activated by an applied electric field, it behaves as a non-Newtonian fluid under electrorheological effect (ER) by creating the chains of nanoparticles. In this research, the effect of dielectric loss on the electrorheological characteristic of dielectric nanofluids (NFs) was studied, corresponding to the applied frequency of 167 and 18.8 MHz. For this purpose, electrorheological characteristics of ZnO (55.7 and 117.1 nm) nanofluids with various nanoparticles (NPs) concentration (0.1, 0.05, 0.01 wt. ) were measured. The measurement was done via solenoid based EM transmitter under salt water as a propagation medium. The result shows that the applied electric field caused an apparent increase on the relative viscosity of ZnO NFs due to electrorheological effect. However, the relative viscosity shows a higher increment at 167 MHz due to the greater dielectric loss, compared to 18.8 MHz. The high dielectric loss allows the dipole moments to rotationally polarize at the interfaces of nanoparticles, which create stronger chains that align with the applied electric field. Additionally, the relative viscosity demonstrated an increment with the increase in particle size of ZnO nanoparticles from 55.7 to 117.1 nm. While the viscosity of nanofluid also indicated the high dependence on particle loading. © Published under licence by IOP Publishing Ltd.