UTP Scholars: ASSOC. PROF. DR AMJAD SHAMIM
23-03-011
Universiti Teknologi PETRONAS
Bandar Seri Iskandar, 32610 Perak
P: +60 5-368 7044
Email: amjad.shamim@utp.edu.my
- Role of Managers Characteristics in enhancing the Environmental and Sustainable Growth of Small and Medium Enterprises [RM 23,000]
- Designing Service-Based Capabilities Framework for Creating Customers' Sustainability Awareness, Murata Science Foundation, Japan (Amount: JPY 800,000) [2023-ongoing]
- Institute of Marketing Malaysia (IMM)
- Malaysian Institute of Management (MIM)
- 5 Years with Industry
- 13 Years with Academia (research, training & teaching)
- UNDERGRADUATE LEVEL
- Customer Behavior and Analysis
- Principles of Marketing
- Determining the Precursors of Cyberbullying among the Students of Malaysian Institutes of Higher Learning
- The Development of Customer Value Co-Creation Behavior Model in Malaysian Retail Industry
- YUTP-FRG (April 2020), A Sobering Glimpse at the Oil and Gas Industry: Towards a Repositioning Strategy for Enhanced Consumer and Consumerism
- YUTP-FRG (April 2020), Influence of Big Data towards sustainable value creation in energy production and distribution in Malaysia
- Value Co-Creation
- Transformative Service Research
- Service Dominant-Logic
- Service Design Thinking;Service Marketing,Neuromarketing, Brand Experience, Business Statistics, Structural Equation Modeling
- 2016, PhD in Marketing by Universiti Teknologi PETRONAS
- 2010, Master in Science (MS) in Marketing by International Islamic University
- 2006, Master in Business Administration (MBA) in Marketing by FUUAST Islamabad
- 2003, Degree in Computer Science (BSc) by University of Peshawar
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Dr. Amjad is a Senior Lecturer and Program Manager for MBA in Energy Management, as well as serving as the Deputy Head of the Center of Social Innovation at Universiti Teknologi PETRONAS, Malaysia. Holding a PhD, MS, and MBA in Marketing, he is also a Certified Professional Marketer (CPM, Asia) by the esteemed Asian Marketing Federation.
Having an extensive professional background spanning over 15 years, Dr. Amjad's expertise has been instrumental in shaping the knowledge and skills of numerous industry professionals and researchers. His training programs encompass a wide array of critical areas including Value Co-Creation, Social Intelligence, Design Thinking, Complex Problem-Solving Strategies, Innovation Management, and Structural Equation Modelling, among others.
Notably, his Value Co-Creation program was honored with the prestigious "top 5 program award" from PETRONAS Marketing and Trading Skill Group in 2023.Dr. Amjad's contributions to academia are underscored by the publication of over 70 research papers in esteemed international journals. He has earned significant research support with 10 grants secured from both national and international funding bodies. Additionally, he has successfully graduated four PhDs under his main supervision and currently supervising many PhD Scholars.
His exceptional contributions have been recognized with the 2019 Liam Glyn Research Scholarship award from the American Marketing Association, Special Service Interest Group (AMA-SERVISG), the 2020 UTP Brand Advocate Award, and the 2022 Journal Publication Award bestowed by Universiti Teknologi PETRONAS.
Dr. Amjad's commitment to the field extends beyond his institution, as evidenced by his involvement on the Council of the Institute of Marketing Malaysia, Editorial Advisory Board membership for the Journal of Islamic Marketing, Executive Board role at the MBT Consortium, and Guest Editor at Frontiers in Psychology. Furthermore, he serves as a distinguished reviewer for various esteemed international research journals.
In summary, Dr. Amjad's extensive expertise, dedication to knowledge dissemination, and impactful contributions to both industry and academia underscore his pivotal role within the field of Marketing and beyond.
Hussain, K. and Fayyaz, M.S. and Shamim, A. and Abbasi, A.Z. and Malik, S.J. and Abid, M.F. (2024) Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing, 15 (2). pp. 293-313. ISSN 17590833
Abbasi, I.A. and Shamim, A. and Shad, M.K. and Ashari, H. and Yusuf, I. (2024) Circular economy-based integrated farming system for indigenous chicken: Fostering food security and sustainability. Journal of Cleaner Production, 436. ISSN 09596526
Noor, U. and Mansoor, M. and Shamim, A. (2024) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration, 16 (2). pp. 392-409.
Amin, M. and Khan, I. and Shamim, A. and Ting, D.H. and Jan, A. and Abbasi, A.Z. (2024) Employee motivations in shaping customer value co-creation attitude and behavior: Job position as a moderator. Journal of Retailing and Consumer Services, 79.
Amin, M. and Chan, K.W. and Shamim, A. and Ghazali, Z.B. and Lai, F.-W. (2024) Engaging employees in value cocreation: interplay among firm, employee, and supervisor. Service Industries Journal, 44 (7-8). pp. 592-619. ISSN 02642069
Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Nisar, S. and Hussain, K. and Khwaja, M.G. and Shamim, A. (2024) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing, 30 (1). pp. 93-109.
Saoula, O. and Abid, M.F. and Ahmad, M.J. and Shamim, A. and Patwary, A.K. and Yusr, M.M. (2024) Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing, 15 (2). pp. 418-445. ISSN 17590833
Shamim, A. and Abid, M.F. and Ahmad, F. (2024) S�O�R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing. Journal of Retailing and Consumer Services, 77.
Saoula, O. and Shamim, A. and Mohd Suki, N. and Ahmad, M.J. and Abid, M.F. and Patwary, A.K. and Abbasi, A.Z. (2023) Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing - ESIC, 27 (2). pp. 178-201.
Shamim, A. and Siddique, J. and Noor, U. and Hassan, R. (2023) Co-creative service design for online businesses in post-COVID-19. Journal of Islamic Marketing, 14 (1). pp. 128-145.
Abbasi, A.Z. and Asif, M. and Shamim, A. and Ting, D.H. and Rather, R.A. (2023) Engagement and consumption behavior of eSports gamers. Spanish Journal of Marketing - ESIC, 27 (2). pp. 261-282. ISSN 24449695
Kwon, J. and Shamim, A. and Ahn, J. (2023) Impact of different types of corporate social responsibility on fit, attitude and behavior. Journal of Global Responsibility.
Abid, M.F. and Siddique, J. and Gulzar, A. and Shamim, A. and Dar, I.B. and Zafar, A. (2023) Integrating the Commitment-Trust Theory to Gauge Customers Loyalty in Riding Services. Journal of Promotion Management, 29 (3). pp. 305-337.
Shamim, A. and Ahn, J. and Khan, I. and Shah, M. and Abid, M.F. (2023) Make every interaction count - assessing the role of customers� self-construal on value co-creation at service encounters. International Review of Retail, Distribution and Consumer Research, 33 (2). pp. 178-201.
Awan, M.I. and Shamim, A. and Saleem, M.S. (2023) Re-interpreting �Luxury Hospitality� Through Experienscape, Customer Satisfaction, and Customer Well-being. Lecture Notes in Networks and Systems, 485. pp. 783-804. ISSN 23673370
Khan, M.L. and Salleh, R. and Shamim, A. and Hemdi, M.A. (2023) Role-play of employees' protean career and career success in affective organizational commitment. Asia-Pacific Journal of Business Administration. ISSN 17574323
Hussain, A. and Abid, M.F. and Shamim, A. and Ting, D.H. and Toha, M.A. (2023) Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players? Journal of Retailing and Consumer Services, 70.
Ahn, J. and Shamim, A. (2023) The role of consciousness in sustainable food consumption: a cultural comparison. Social Responsibility Journal, 19 (7). pp. 1263-1275. ISSN 17471117
Noor, U. and Mansoor, M. and Shamim, A. (2022) Customers create customers!�Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. Asia-Pacific Journal of Business Administration. ISSN 17574323
Amin, M. and Chan, K.W. and Shamim, A. and Ghazali, Z.B. and Lai, F.-W. (2022) Engaging employees in value cocreation: interplay among firm, employee, and supervisor 让å��å·¥å��ä¸�ä»·å�¼å ±å��ï¼�å ¬å�¸ã��å��å·¥å��主管ä¹�é�´ç��ç�¸äº�ä½�ç�¨. Service Industries Journal. ISSN 02642069
Abbasi, A.Z. and Rather, R.A. and Hooi Ting, D. and Shamim, A. and Saima, N. and Khalil, H. and Muddasar, G.K. (2022) Exploring tourism-generated social media communication, brand equity, satisfaction, and loyalty: A PLS-SEM-based multi-sequential approach. Journal of Vacation Marketing. ISSN 13567667
Shad, M.K. and Lai, F.-W. and Shamim, A. and McShane, M. and Zahid, S.M. (2022) The Relationship Between Enterprise Risk Management and Cost of Capital. Asian Academy of Management Journal, 27 (1). pp. 79-103. ISSN 13942603
Awan, M.I. and Shamim, A. and Saleem, M.S. (2022) �Say a Little but Say It Well�: Assessing the Impact of Social Media Communication on Value Co-creation, Online Customer Experience, and Customer Well-Being. Frontiers in Psychology, 13. ISSN 16641078
Awan, M.I. and Shamim, A. and Saleem, M.S. and Gill, S.S. (2022) Service inclusion for tourists with disabilities: scale development and validation. Journal of Services Marketing, 36 (7). pp. 977-990. ISSN 08876045
Abid, M.F. and Shamim, A. and Khan, Z. and Khan, I. (2022) Value creation or value destruction: Conceptualizing the experiential nature of value-in-use. Journal of Consumer Behaviour, 21 (3). pp. 583-601. ISSN 14720817
Siddique, J. and Shamim, A. and Nawaz, M. and Faye, I. and Rehman, M. (2021) Co-creation or Co-destruction: A Perspective of Online Customer Engagement Valence. Frontiers in Psychology, 11. ISSN 16641078
Shaikh, F.B. and Rehman, M. and Amin, A. and Shamim, A. and Hashmani, M.A. (2021) Cyberbullying Behaviour: A Study of Undergraduate University Students. IEEE Access, 9. pp. 92715-92734. ISSN 21693536
Amin, M. and Shamim, A. and Ghazali, Z. and Khan, I. (2021) Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale. Journal of Retailing and Consumer Services, 58. ISSN 09696989
Ahn, J. and Shamim, A. and Park, J. (2021) Impacts of cruise industry corporate social responsibility reputation on customers� loyalty: Mediating role of trust and identification. International Journal of Hospitality Management, 92. ISSN 02784319
Abbasi, A.Z. and Shamim, A. and Ting, D.H. and Hlavacs, H. and Rehman, U. (2021) Playful-consumption experiences and subjective well-being: Children's smartphone usage. Entertainment Computing, 36. ISSN 18759521
Khan, I. and Fatma, M. and Shamim, A. and Joshi, Y. and Rahman, Z. (2020) Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship? International Journal of Hospitality Management, 89. ISSN 02784319
Awan, M.I. and Shamim, A. and Ahn, J. (2020) Implementing �cleanliness is half of faith� in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic. Journal of Islamic Marketing, 12 (3). pp. 543-557. ISSN 17590833
Shad, M.K. and Lai, F.-W. and Shamim, A. and McShane, M. (2020) The efficacy of sustainability reporting towards cost of debt and equity reduction. Environmental Science and Pollution Research, 27 (18). pp. 22511-22522. ISSN 09441344
Khan, Z. and Shabbir, J. and Gupta, S. and Shamim, A. (2020) An optimal systematic sampling scheme. Journal of Statistical Computation and Simulation, 90 (11). pp. 2023-2036. ISSN 00949655
Anwar, R. and Rehman, M. and Wang, K.S. and Hashmani, M.A. and Shamim, A. (2019) Investigation of Knowledge Sharing Behavior in Global Software Development Organizations Using Social Cognitive Theory. IEEE Access, 7. pp. 71286-71298. ISSN 21693536
Shamim, A. and Ghazali, Z. and Albinsson, P.A. (2017) Construction and validation of customer value co-creation attitude scale. Journal of Consumer Marketing, 34 (7). pp. 591-602. ISSN 07363761
Shamim, A. and Ghazali, Z. (2016) Influence of extrinsic value on customer participation in value co-creation behaviour: Empirical investigation using SEM approach. Pertanika Journal of Social Sciences and Humanities, 24 (Octobe). pp. 15-26. ISSN 01287702
Shamim, A. and Ghazali, Z. and Albinsson, P.A. (2016) An integrated model of corporate brand experience and customer value co-creation behaviour. International Journal of Retail and Distribution Management, 44 (2). pp. 139-158. ISSN 09590552
Shamim, A. and Ghazali, Z. (2015) Customer participation in value co-creation: Can it develop corporate brand experience? Advanced Science Letters, 21 (5). pp. 1197-1201. ISSN 19366612
Shamim, A. and Ghazali, Z. and Abdul Jamak, A.B.S. (2015) Extrinsic experiential value as an antecedent of customer citizenship behavior. In: UNSPECIFIED.
Abdul Jamak, A.B.S. and Shamim, A. and Ghazali, Z. (2015) Impact of customer citizenship behavior on corporate brand experience. In: UNSPECIFIED.
Ghazali, Z. and Shamim, A. (2015) Managing plant turnaround maintenance in Malaysian process-based industries: A study on centralisation, formalisation and plant technology. International Journal of Applied Management Science, 7 (1). pp. 59-80. ISSN 17558913
Yousaf, U. and Shamim, A. and Siddiqui, H. and Raina, M. (2015) Studying the influence of entrepreneurial attributes, subjective norms and perceived desirability on entrepreneurial intentions. Journal of Entrepreneurship in Emerging Economies, 7 (1). pp. 23-34. ISSN 20534604
Anwar, F. and Shamim, A. and Sulaiman, S. and Balakrishnan, V. (2012) An exploratory study on technical and functional sophistications of health information technology in twin cities of Pakistan. In: UNSPECIFIED.