publication venue for
- Customers create customers!–Assessing the role of perceived personalization, online advertising engagement and online users' modes in generating positive e-WOM. 16:392-409. 2024
- Role-play of employees' protean career and career success in affective organizational commitment 2023
- The moderating role of complaint handling on brand hate in the cancel culture. 15:46-71. 2023
- Revisiting the role of inflation in financial development: unveiling non-linear and moderating effects. 14:380-401. 2022