Gamification Effect of Loyalty Program and Its Assessment Using Game Refinement Measure: Case Study on Starbucks Chapter

http://dx.doi.org/10.1007/978-981-10-8276-4_16

authors

Xin, Ooi Wei
Zuo, Long
Iida, Hiroyuki
Ab Aziz, Norshakirah binti

publication date

2018

published in

Lecture Notes in Electrical Engineering Book

Digital Object Identifier (DOI)

https://doi.org/10.1007/978-981-10-8276-4_16

International Standard Book Number (ISBN) 13

9789811082757
9789811082764

number of pages

10

start page

161

end page

171