An Integrative Approach to Study on Consumer Behavior towards Plug-In Hybrid Electric Vehicles Revolution

Transport electrification has experienced major deviations for the last few decades. Current investigation towards the implication of green technologies to decrease pollution and increase diffusion of renewable energy in the transportation sector are achieving more attention. The significance of plug-in hybrid electric vehicles (PHEVs) play a key role towards the policy option to reduce the environmental concern. There are major uncertainties in the diffusion of PHEVs timing of market distribution among consumers. However, there has been a considerable effort made towards the benefit of PHEVs demand. Yet, the debates on consumer behavioral economics towards the adoption of electric vehicles are less recognized. Researchers highlight the significance of PHEVs from a combined perspective considering PHEVs which allows bi-directional flow of electricity. However, it mainly focuses on interface among technology adoption and consumer behavior includes many other aspects such as individual adoption behavior, vehicles performance, environmental concern and power system demand.

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